" Life does not need to be that serious.

People are born to have fun!"

Chelov stands for a passion to make laughs. We start from making fun of ourselves, and go on making things amusing and entertaining.

Chelov is a medium for people to discover their whimsical personality, and for their imagination to go wild. It is great to sometimes change the way of thinking, subvert the traditional logic and make life more fascinating. Life is too short to go around being boring all day. 

Dedicated to trendy shoppers, Chelov adds a sense of quirkiness to conventional bag design. 

Every detail reveals the boldness and creativity. the collection not only serves as a perfect expression of individualism and uniquesess, it also speaks the philosophy of our brand, "born to enjoy life!"

Chelov has made significant growth. The worldwide uniformity of the brand is managed by the Chelov International division.